Image: Sandro Dias & Rebecca Davies at the recent Munster Mastership 2005
Image: Resurrection Skateboards
Resurrection Skateboards - Boards wider than wide..it aint B.......t it's original !
Image: Ronny Calow - BS Flip
Image: Dark Mark Churchill
Image: Sidewalk Magazine
Image: MARC CHURCHILL - GREED TEAM 2005
Image: Skate Flame
Skateboarding is cool (it’s the bomb, the nuts, or whatever term you like best). No two ways about it–even the corporate WORLD knows it. And for whatever reason, things that are cool don’t stay cool if they’re sold in every corner shop. It has something to do with exclusivity.
The question is, "How do we accomplish the necessary control of distribution in order to create or maintain exclusivity?"
We will die trying as selling out for us is NOT an option.
Maintaining both international and domestic exclusivity requires restrictions–restrictions on who can carry our products and where they’re sold. These restrictions are important for many reasons: they avoid oversaturation of the brand in a particular area, maintain margins, and prevent our brands from being sold in a retail outlet that does not share your company’s vision of what a skate shop should be.
At least domestically, it would seem easy to accomplish the maintenance of exclusivity. We simply exercise some self-control and only sell our products to retailers or distributors we approve. And to date that strategy has been relatively effective, even in the face of the growing demand for everything related to skateboarding.
Believe we have seen companies lose control, and I hope we have learned from the experience.
Resurrection Distribution is driven by a strategy designed to guard against the destructive cycle of greed, discounting and dilution. Free of corporate control and manipulation, we have and will always give the Independant 100% support because we can.
If you are interested in any of the exclusive & unique brands on this site give us a call.
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